Cloth Bags Provide Retailers with Free Marketing

Free marketing opportunities gained from Hong Kong’s introduction of a plastic bag levy.

Free marketing opportunities gained from Hong Kong’s introduction of a plastic bag levy.

In July 2009, Hong Kong started charging HK$0.50 for all plastic bags in retail stores and supermarkets. It is an attempt by the government and green groups to legislate and reduce waste in the territory, in which the average Hong Konger uses three bags a day.

The move has been effective, decreasing plastic bag significantly throughout the territory. Retail stores have been affected, but many have moved to embrace the change as an opportunity.

Several stores have begun to give out cloth bags instead of plastic bags to place their products in. A few months ago, your correspondent bought a pair of jeans at a local clothing store, and they provided him with a cloth bag with the store’s logo and name on it.

It was a really smart move, because unlike plastic bags which often would become bin liners, cloth bags would be reused time and time again. In other words, the shop receives free marketing whenever I go out and use the bag to put my library books in or to carry my groceries.

In places where a plastic bag levy doesn’t exist yet, it could be both a marketing and CSR opportunity for retail stores, from the common belief that cloth bags will help to reduce waste and slow global warming.

It’s better to get into the action soon before the marketing impact is lost, as I suspect it’s only a matter of time before there are as many cloth bags as there are plastic ones.

Photo Credits
Red bag

Oxfam bag

Comments

Name

5-why,10,advertising,8,amazon,4,analysis,14,anime,4,apple,1,aria,1,articles,15,asian business culture,7,Australia,6,bangkok,21,blackberry,6,business,16,case study,4,china,3,coaching,3,commentary,8,communication,3,consulting,2,corruption,1,cost cutting,1,creative commons,2,crisis,2,CSR,2,culture,7,customer,1,customer service,4,deming,1,disruption,2,disruptive,2,download,12,editorial,51,education,2,entrepreneurship,8,environment,2,ethics,2,expatriate,1,fishbone diagram,2,food,2,genchi genbutsu,2,generation y,2,hansei,1,harvard business review,2,hong kong,7,Horenso,5,information,1,innovation,14,instant noodles,1,interesting clips,6,internet,2,iphone,3,IT Audit,2,japan,15,kaizen,30,korea,2,KPS Video Express,3,laos,4,leadership,7,lean,5,live in bangkok like a local,4,management,17,marketing,29,Melbourne,5,mieruka,11,movie,1,new year,5,obituary,2,opinion,37,opportunity,7,PDCA,11,personal reflections,5,photo essay,1,photo walk,1,photography,15,poster,1,project management,1,proposal,1,published,6,quality control,4,quotes,7,research,1,review,4,sales,2,security,1,segmentation,1,self reflection,1,shared,1,singapore,3,software piracy,2,standard chartered,1,status,1,teaching,1,technology,21,telecoms,8,thai floods,12,thailand,27,The Toyota Way,43,thought leadership,3,threat,1,toyota,9,toyota production system,42,travel,11,vantage point,1,venice,1,Visuals,13,wallchart,1,wikicommons,1,Wikipedia,2,working,1,zarticles,28,
ltr
item
K Bulsuk: Full Speed Ahead: Cloth Bags Provide Retailers with Free Marketing
Cloth Bags Provide Retailers with Free Marketing
Free marketing opportunities gained from Hong Kong’s introduction of a plastic bag levy.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9AoHqVQ48tEU6RGwuj6B3Xh_bdFddi8rt5IiK1pUL_lqDiRVJlLjOqIitwtN9QygQywINzAfElhCYevYitYUeZJa3tMYUIjC0uyRjxW_f-7U4URA5wOMsY9yqGR7JuItuu0l1HW3MyBfe/s400/oxfam-bag.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9AoHqVQ48tEU6RGwuj6B3Xh_bdFddi8rt5IiK1pUL_lqDiRVJlLjOqIitwtN9QygQywINzAfElhCYevYitYUeZJa3tMYUIjC0uyRjxW_f-7U4URA5wOMsY9yqGR7JuItuu0l1HW3MyBfe/s72-c/oxfam-bag.jpg
K Bulsuk: Full Speed Ahead
https://www.bulsuk.com/2010/02/cloth-bags-provide-retailers-with-free.html
https://www.bulsuk.com/
https://www.bulsuk.com/
https://www.bulsuk.com/2010/02/cloth-bags-provide-retailers-with-free.html
true
1176442693905561237
UTF-8
All posts loaded No posts found VIEW ALL Read more Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS No posts found Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content