The Commercials of Koala's March

SHARE:

The commercials for Koala's March are effective, requires very little localization and actually made me want to go out and buy some. By...

The commercials for Koala's March are effective, requires very little localization and actually made me want to go out and buy some.

By Karn G. Bulsuk



Koala's March is a snack produced by Korean confectionery company Lotte, but the snack was first released in Japan. It's now sold in several countries around the world and is especially popular in Asia.

I've recently seen many commercials for Koala's March, and I am really fond of them. They seem to have a child-like quality to them with a cute but relaxing voice over and an overall upbeat tone. Some of the commercials have been localised in Asia by simply dubbing over the original soundtrack, which is interesting given that many commercials need to be remade to be relevant to a local market. In this case, the same one has been used in Japan, Thailand and Malaysia.

Original Japanese Version


Thai Version



Malaysian Version



And in case you're wondering, there are an entire series of commercials for Koala's March. Some products advertised are special such as milk chocolate versions, or winter-themed versions which taste like roasted yams.

Winter Special


Spring Special


General



Photo Credit: Koala's March by Kanko. Licensed under Creative Commons Attribution 2.0 Generic licence

COMMENTS

Name

5-why advertising analysis anime apple aria articles asian business culture Australia bangkok blackberry business case study china coaching commentary communication consulting corruption cost cutting creative commons crisis CSR culture customer service deming disruptive download editorial education environment ethics expatriate fishbone diagram food genchi genbutsu generation y hansei harvard business review hong kong Horenso information interesting clips internet iphone IT Audit japan kaizen KPS Video Express laos leadership lean live in bangkok like a local management marketing Melbourne mieruka movie new year obituary opinion opportunity PDCA personal reflections photo essay photography poster project management proposal published quality control quotes research review sales saving money segmentation self reflection shared singapore social media software piracy standard chartered status teaching technology telecoms thai floods thailand the hong kong I remember The Toyota Way thought leadership threat toyota toyota production system travel venice Virtual Tour Visuals wallchart wikicommons Wikipedia working
false
ltr
item
Karn G. Bulsuk: Full Speed Ahead: The Commercials of Koala's March
The Commercials of Koala's March
http://2.bp.blogspot.com/_ilVgx1VRxIY/TOgLWv-QmEI/AAAAAAAAAic/_AIoCavdl6A/s400/Koala%2527s_March.jpg
http://2.bp.blogspot.com/_ilVgx1VRxIY/TOgLWv-QmEI/AAAAAAAAAic/_AIoCavdl6A/s72-c/Koala%2527s_March.jpg
Karn G. Bulsuk: Full Speed Ahead
http://www.bulsuk.com/2010/12/commercials-of-koalas-march.html
http://www.bulsuk.com/
http://www.bulsuk.com/
http://www.bulsuk.com/2010/12/commercials-of-koalas-march.html
true
1176442693905561237
UTF-8
No posts found VIEW ALL Read more Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS No matching posts found Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS IS PREMIUM CONTENT Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Unable to copy code / text, please press [CTRL]+[C] (or CMD+C with Mac) to copy