McDonald’s Scores a Marketing Coup during Bangkok Cleanup


Those who do good, will receive good in return. By Karn G. Bulsuk

Those who do good, will receive good in return.

By Karn G. Bulsuk

In the peace following the Bangkok Unrest, Bangkok has been hard at work cleaning up and repairing the damage following the violence and arson attacks at its climax.

In the middle of the city where the clean up is happening, restaurants and department stores continue to be closed, save for one McDonald’s at Amarin Plaza. They have not only opened shop, but are giving out free food such as hamburgers, McNuggets and soft drinks to everyone involved in the massive undertaking.

While they are genuinely trying to do their part in helping Bangkok regain its title as the City of Angels, it has also generated a tremendous amount of goodwill and free marketing, through TV news reports of their actions throughout the Kingdom.

They may have spent quite a bit of money for this bit of generosity, but the amount of goodwill they receive in return cannot even begin to be measured in monetary terms.

A marketing coup for McThai.

Photo Credit



5-why advertising analysis anime apple aria articles asian business culture Australia bangkok blackberry business case study china coaching commentary communication consulting corruption cost cutting creative commons crisis CSR culture customer service deming disruptive download editorial education environment ethics expatriate fishbone diagram food genchi genbutsu generation y hansei harvard business review hong kong Horenso information innovation interesting clips internet iphone IT Audit japan kaizen KPS Video Express laos leadership lean live in bangkok like a local management marketing Melbourne mieruka movie new year obituary opinion opportunity PDCA personal reflections photo essay photography poster project management proposal published quality control quotes research review sales saving money segmentation self reflection shared singapore social media software piracy standard chartered status teaching technology telecoms thai floods thailand the hong kong I remember The Toyota Way thought leadership threat toyota toyota production system travel venice Virtual Tour Visuals wallchart wikicommons Wikipedia working
Karn Bulsuk: Full Speed Ahead: McDonald’s Scores a Marketing Coup during Bangkok Cleanup
McDonald’s Scores a Marketing Coup during Bangkok Cleanup
Karn Bulsuk: Full Speed Ahead
No posts found VIEW ALL Read more Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS No matching posts found Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS IS PREMIUM CONTENT Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Unable to copy code / text, please press [CTRL]+[C] (or CMD+C with Mac) to copy