Sharing is Caring: Content on PDCA Licensed under Creative Commons Spreads throughout the Internet

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How sharing content distributed under Creative Common licenses can bring in publicity, increase reputation and provide revenue.

How sharing content distributed under Creative Common licenses can bring in publicity, increase reputation and provide revenue.

Earlier in January this year, I wrote a post espousing the wonders of Wikicommons and Creative Common licences, in which a French user translated my PDCA diagram into French. Just a short four months later, the uses are growing. In addition to appearing in blogs, I have discovered that several organizations have chosen to use the PDCA diagram to illustrate the concept in their newsletters, reports and presentations. And the best part is, it’s continued to spread beyond the English speaking world and has appeared in different languages, of which the following is a growing sample:

For those of you who are unfamiliar with Wikicommons, it is an online repository of media, such as sounds, pictures and movies which are all licensed so that other people can use it. Creative commons is a set of 6 licenses which determine how your work can be reused. The users don’t need to ask for permission, but you retain full ownership. In other words, it’s a “some rights reserved” rather than an “all rights reserved” clause.
I feel quite happy at these turn of events as it has proven that we can al l benefit from flexible licensing agreements and sharing. The benefits are to both the user and content owner. The user has a quality resource to use, and the creative commons license actually encourages them to use it, as they do not need to fear legal retribution.

The content owner also benefits through additional publicity and recognition, as one of the basic conditions of a creative commons license is that you must always give credit to the content owner, no matter how you use it. It also helps to establish a positive online reputation and starts acting as proof of expertise. In a way, it's similar to what Microsoft is doing with its software. They are either offering deep academic discounts such as the Ultimate Steal, or even giving it away for free through campaigns such as Microsoft DreamSpark. As a result, it generates a sense of goodwill and provides positive publicity, and has the added benefit of ensuring that a new generation of people are used to (and will continue to buy) Microsoft products.

Since we're not all running a mega-conglomerate which can offer its products for free, we could turn to the Creative Commons licenses as a way of gaining publicity for a low price. For example, a new band could release a few of their songs online and encourage people to remix or integrate them into other media.

Knowledge-based organizations could release know-how manuals, perhaps as a part of a Wiki project, in order to establish themselves as a credible source of information, knowledge and expertise. Small consultancy firms, new law firms, and those who are new to the market, have trouble competing with larger firms and attempting to target the internet-generation may find this as a long-term source of credibility and customer goodwill.

We have to be careful where we offer our content, though. In today’s day and age, being associated with the right website will also have an affect on our credibility.

For example, if one offers their content through Wikicommons, then the number of hits originating from Wikipedia should increase because of the association between the two web sites. Plus, because people are discovering your content from a credible site, they will associate that same credibility with your content.

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Karn G. Bulsuk: Full Speed Ahead: Sharing is Caring: Content on PDCA Licensed under Creative Commons Spreads throughout the Internet
Sharing is Caring: Content on PDCA Licensed under Creative Commons Spreads throughout the Internet
How sharing content distributed under Creative Common licenses can bring in publicity, increase reputation and provide revenue.
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Karn G. Bulsuk: Full Speed Ahead
http://www.bulsuk.com/2009/05/sharing-is-caring-content-on-pdca.html
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