Google Android's Potential to Disrupt the Handset Manufacturing Market
Google Android is a disruptive technology with the power to change the mobile phone market by lowering market entry barriers to the all current and potential mobile phone manufacturers.
By Karn G. Bulsuk
Android is a mobile operating system with a robust and friendly interface, packed with features for anything up to a full-featured smart phone. In a mobile phone’s development costs, the cost of developing a decent operating system and associated software is considerable.
|The Android Interface|
By giving Android away for free, Google has basically lowered market entry barriers to all handset manufacturers, who are now free to focus on design, hardware and quality at an attractive price range. Up-and-coming handset manufacturers can now begin to offer credible mainstream alternatives to the traditional incumbents.
Perhaps in a few years, the mobile phone marketplace will be dominated by smaller firms given a boost by this open source operating system. Google keeps doing what its best at: creating disruptive technology and opening up new markets, then giving it away for free.
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