Many TV commercials are watched and immediately forgotten, but one from Dakara seems to be spot on, creating a catchy and memorable commercial.
The TV commercial is advertising Dakara, a drink originally from Japan by Suntory. Similar in taste to Pocari Sweat or Coca Cola’s Aquarious, it is an energy drink which is slightly sweet with a mild grapefruit flavour.
Having the man moving on the chain makes no sense, but its sheer irrelevance adds to its effectiveness because it helps the viewer to remember, and to support the child-like tune that’s playing.
Put together, the two elements make for a memorable commercial which people will actually recall.