Taking Home Train Ads in Singapore

Singapore may be a "fine" country, but at least they let you take home the train advertising. By Karn G. Bulsuk

Singapore may be a "fine" country, but at least they let you take home the train advertising.

By Karn G. Bulsuk


Like Hong Kong, New York or Tokyo, Singapore boasts its own train system known as the MRT. Connecting most of Singapore and continually expanding, it carries 1.9 million people on a daily basis. Pretty impressive when you consider there are only 5 million people living in the city state, meaning it practically carries forty percent of the entire population every day.

With such ridership, its practically advertising heaven. Singapore being a business city, they don't only wrap their trains with advertising, but also let you take some of it home as well.

The MRT will sometimes hang advertisements - similar to the "do not disturb" door hangers in hotels - for you to take home. In addition to job advertisements, I've also seen one for Heineken, which is also a sticker decrying the evil of Mondays.

Creative, interactive and certainly a great way to get your target market to bring a bit of your message home with them.

Comments

Name

5-why,8,advertising,8,amazon,2,analysis,14,anime,4,apple,1,aria,1,articles,15,asian business culture,6,Australia,6,bangkok,23,blackberry,6,business,11,case study,4,china,3,coaching,3,commentary,10,communication,2,consulting,2,corruption,1,cost cutting,1,creative commons,2,crisis,1,CSR,2,culture,6,customer service,4,deming,1,disruptive,2,download,12,editorial,46,education,2,entrepreneurship,6,environment,2,ethics,2,expatriate,2,fishbone diagram,2,food,2,genchi genbutsu,2,generation y,2,hansei,1,harvard business review,2,hong kong,7,Horenso,5,information,1,innovation,7,interesting clips,6,internet,2,iphone,3,IT Audit,1,japan,15,kaizen,28,KPS Video Express,3,laos,4,leadership,1,lean,5,live in bangkok like a local,4,management,8,marketing,30,Melbourne,6,mieruka,11,movie,1,new year,5,obituary,2,opinion,34,opportunity,8,PDCA,9,personal reflections,5,photo essay,1,photography,15,poster,1,project management,1,proposal,1,published,5,quality control,4,quotes,7,research,1,review,4,sales,2,saving money,1,segmentation,1,self reflection,1,shared,1,singapore,2,social media,1,software piracy,2,standard chartered,1,status,1,teaching,1,technology,19,telecoms,8,thai floods,12,thailand,27,the hong kong I remember,3,The Toyota Way,39,thought leadership,3,threat,1,toyota,8,toyota production system,39,travel,11,venice,1,Virtual Tour,1,Visuals,13,wallchart,1,wikicommons,1,Wikipedia,2,working,1,zarticles,7,
ltr
item
Karn Bulsuk: Full Speed Ahead: Taking Home Train Ads in Singapore
Taking Home Train Ads in Singapore
http://1.bp.blogspot.com/_ilVgx1VRxIY/TN-2hHsdhhI/AAAAAAAAAiQ/d_aHfFnxgN4/s400/IMG_2846.JPG
http://1.bp.blogspot.com/_ilVgx1VRxIY/TN-2hHsdhhI/AAAAAAAAAiQ/d_aHfFnxgN4/s72-c/IMG_2846.JPG
Karn Bulsuk: Full Speed Ahead
https://www.bulsuk.com/2010/11/taking-home-train-ads-in-singapore.html
https://www.bulsuk.com/
https://www.bulsuk.com/
https://www.bulsuk.com/2010/11/taking-home-train-ads-in-singapore.html
true
1176442693905561237
UTF-8
All posts loaded No posts found VIEW ALL Read more Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS No posts found Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy