Singapore may be a "fine" country, but at least they let you take home the train advertising. By Karn G. Bulsuk
Singapore may be a "fine" country, but at least they let you take home the train advertising.
By Karn G. Bulsuk
Like Hong Kong, New York or Tokyo, Singapore boasts its own train system known as the MRT. Connecting most of Singapore and continually expanding, it carries 1.9 million people on a daily basis. Pretty impressive when you consider there are only 5 million people living in the city state, meaning it practically carries forty percent of the entire population every day.
With such ridership, its practically advertising heaven. Singapore being a business city, they don't only wrap their trains with advertising, but also let you take some of it home as well.
The MRT will sometimes hang advertisements - similar to the "do not disturb" door hangers in hotels - for you to take home. In addition to job advertisements, I've also seen one for Heineken, which is also a sticker decrying the evil of Mondays.
Creative, interactive and certainly a great way to get your target market to bring a bit of your message home with them.