Thailand is known for the creativity of its TV commercials, with some winning awards on an international level. Here's one named "C...
Thailand is known for the creativity of its TV commercials, with some winning awards on an international level. Here's one named "Cookie Boy" which is becoming very popular in Thailand.
By Karn G. Bulsuk
In recent years, Kasikorn Bank (K-Bank) in Thailand has undergone a massive transformation. From a name change from "Thai Farmers Bank" (a legacy it has long left behind) to the Thai transliteration of K-Bank, it also has modernized its services, branches and most importantly, made vast improvements to their customer service. In a country where banks used to treat their customers like Aeroflot passengers during the years of Soviet Union, this is an amazing change.
They also have experimented with really creative ways of marketing, as I described in my article back in November 2009 about how K-Bank was using superheros to appeal to generation Y. Their latest attempt is quite low key, simply telling a story about a fictional Cookie Boy. The commercial is used to show that the bank supports Small Medium Enterprises (SMEs) in their quest to build a business, and that despite set backs, the bank will be there to support them.
Produced by Ogilvy & Mather, it has received rave responses throughout the Kingdom, and is only one in a line of many creative commercials K-Bank has released in the past few years. You can see more of their creative works at their YouTube channel.