BlackBerry may license OS to Samsung. Interesting.

To shore up the fortunes of the BlackBerry, I suggested in my editorial last year that they should bundle BlackBerry Messenger with Android....

To shore up the fortunes of the BlackBerry, I suggested in my editorial last year that they should bundle BlackBerry Messenger with Android. If the latest news is correct, RIM may be looking to license their operating system outright. This is an excellent move.

Earlier last year I wrote how RIM would be better served by placing BlackBerry Messenger (BBM) onto Android and Windows Phone 7, in order to shore up their user base and act as a trojan horse to pull people into the BlackBerry platform.

If the latest rumours from Reuters is correct, then it may seem that RIM is in talks with Samsung to license their newest QNX operating system to Samsung - the next logical step from what I had originally suggested.

It's a bold move which may help to prevent the demise of the device seen in corporate offices throughout the globe. Despite all its faults, the BlackBerry is still a highly secure platform which, at the present moment, is the only one universally certified for use in the most secure of corporations and governments.

Even if they license QNX, placing BBM onto Android and Windows Phone 7 phones would still be an excellent strategic move to pull people onto the BlackBerry platform. The latest projections from IHS, a research firm, has suggested that by 2015 the top two mobile operating systems will be Android and Windows Phone, holding a total of over 75% of the market. This would be an opportunity that should not be ignored.

Photo credit: Stephan Geyer



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K Bulsuk: Full Speed Ahead: BlackBerry may license OS to Samsung. Interesting.
BlackBerry may license OS to Samsung. Interesting.
K Bulsuk: Full Speed Ahead
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