Saitama's effective social media campaign


Saitama in Japan takes out a new marketing campaign over social media using anime, and they're doing a terrific job. By Karn G. Bul...

Saitama in Japan takes out a new marketing campaign over social media using anime, and they're doing a terrific job.

By Karn G. Bulsuk

While over the years I've learned to tune out internet marketing, there is one that has caught my eye created by Saitama Prefecture in Japan.

In a bid to attract more tourists from Tokyo, Saitama has launched a Facebook campaign ( showcasing a short anime series, each one focusing on a local legend, showing key attractions or the one above, which does a very good job of simply showcasing the beauty of the place, and why it may be special to people. 

Each anime is not a documentary, but a full on story, which makes it even more of an entertaining watch. In addition to having high production values, the series is also available in a number of languages, increasing the targets which it can hit.

I think it's a very interesting way of carrying out advertising, as opposed to the traditional formal campaigns using non-social media methods. It certainly attracts the newer generation who are mostly online, and are less exposed to magazine or newspaper campaigns.

Was it successful? I certainly think so. I for know will be taking the short train ride to Saitama the next time I visit the Land of the Rising Sun.



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Karn Bulsuk: Full Speed Ahead: Saitama's effective social media campaign
Saitama's effective social media campaign
Karn Bulsuk: Full Speed Ahead
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