Increase pillow sales by stamping expiration dates

Brilliant innovation increases pillow sales.

Australian pillow manufacturer Tontine has come up with a novel way of increasing sales: stamping your pillows with expiration dates.

Although pillows are supposed to be replaced every 2-3 years, there are those who continue using them for much longer. In addition to insufficient neck and head support that come with using older pillows, these could act as incubators for dust mites and fungi, exacerbating allergies and asthma.

Since stamping pillows with use-by dates, Tontine has increased pillow sales by 20%. It’s a tiny, yet brilliant innovation driving gigantic change in consumer behaviour, helping to push growth in a traditionally slow but steady market.