Increase pillow sales by stamping expiration dates

Brilliant innovation increases pillow sales.

Australian pillow manufacturer Tontine has come up with a novel way of increasing sales: stamping your pillows with expiration dates.

Although pillows are supposed to be replaced every 2-3 years, there are those who continue using them for much longer. In addition to insufficient neck and head support that come with using older pillows, these could act as incubators for dust mites and fungi, exacerbating allergies and asthma.

Since stamping pillows with use-by dates, Tontine has increased pillow sales by 20%. It’s a tiny, yet brilliant innovation driving gigantic change in consumer behaviour, helping to push growth in a traditionally slow but steady market.

Comments

All posts loaded No posts found VIEW ALL Read more Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS No posts found Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content