Give out iPhones to see productivity shoot through the roof

Give out iPhones to increase worker productivity even outside working hours. No, not BlackBerries, just iPhones. Read on to find out why.

Give out iPhones to increase worker productivity even outside working hours. No, not BlackBerries, just iPhones. Read on to find out why.

CEOs, do you want your people to be working even after they've left the office, willingly and for free? If so, give everyone an iPhone.

No no, put away the BlackBerry. Those aren't cool any more and your IT guys lock it down so much it's boring. There aren't really many apps on there as well. I see Android peeking from behind the desk, sorry, not him either - he's still not secure enough.

So why an iPhone? Think about it, CEO. The iPhone was built for the consumer, so its easy to use and is very pretty. As Steve Jobs says, whatever you want it to do, "there's an app for that!" There are plenty of games, news applications, plus a gorgeous and very user friendly user interface to boot.

What what means for you is that if you give your people an iPhone, they'll want to use it both at the office and at home. Watch as they load up the company provided iPhone with Angry Birds and photo apps. Observe as they customise the wall paper and ring tone. Some of your more tech savvy employees may even jailbreak their iPhone and expand its capabilities to no bounds.

But the most important thing here is that the iPhone feels like its theirs. They have a personal connection to it because they can do what they want with it.

And you know what? They'll start to put their personal notes on it. They may be trying to beat that pesky Angry Birds level. They'll book personal time using the Calendar app, and use it as a replacement camera. They'll become dependent on it.

Once that happens, dear CEO, and it will happen, your employees will carry it around during business hours, after office hours, at the gym, on weekends and even on holidays. They'll check their email and work will continue to be in the forefront of their minds as their corporate inbox fills up, begging to be read. Many may even answer emails outside hours, and think more about the issues at work.

The iPhone is the modern Trojan horse. Abandon that BlackBerry and move to the iPhone, CEO. Your bottom line will thank you for it.

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K Bulsuk: Full Speed Ahead: Give out iPhones to see productivity shoot through the roof
Give out iPhones to see productivity shoot through the roof
K Bulsuk: Full Speed Ahead
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