Look to local culture for sales opportunities - an example from Scotch-Brite in Thailand

Scotch-Brite shows great awareness of the local culture in Thailand, and bundles perfectly normal, everyday products into a kit which can t...

Scotch-Brite shows great awareness of the local culture in Thailand, and bundles perfectly normal, everyday products into a kit which can then be used in religion.


In Thailand, Buddhism remains strong and is one of the fundamental pillars of Thai society. Every morning, you will see monks walking around the neighbourhood asking for alms - as they cannot cook themselves people will prepare food for them in the morning, and it is considered a good deed to give to monks. The monks will carry metallic bowls like the one seen below, where the food or whatever else people choose to donate to them are placed inside and carried by the monk or more often, his assistant.


Of course these bowls have to be cleaned, and what 3M has done here is to bundle together a series of cleaning and scrubbing products and market it as a Monk offering bowl cleaning kit.

Many people will also go to the temple and donate necessities, such as light bulbs, medicine, soap and of course, the bowl cleaning kit, so that the monks may use them in their daily lives.

This is just an example of how sometimes, with a little bit of local knowledge, you can package and bundle things together to form a completely different product.

Comments

Name

5-why,10,advertising,8,amazon,4,analysis,14,anime,4,apple,1,aria,1,articles,15,asian business culture,7,Australia,6,bangkok,21,blackberry,6,business,16,case study,4,china,3,coaching,3,commentary,8,communication,3,consulting,2,corruption,1,cost cutting,1,creative commons,2,crisis,2,CSR,2,culture,7,customer,1,customer service,4,deming,1,disruption,2,disruptive,2,download,12,editorial,51,education,2,entrepreneurship,8,environment,2,ergonomic keyboards,3,ethics,2,expatriate,1,fishbone diagram,2,food,2,genchi genbutsu,2,generation y,2,hansei,1,harvard business review,2,hong kong,7,Horenso,5,information,1,innovation,14,instant noodles,1,interesting clips,6,internet,2,iphone,3,IT Audit,2,japan,15,kaizen,30,korea,2,KPS Video Express,3,laos,4,leadership,7,lean,5,live in bangkok like a local,4,management,17,marketing,29,Melbourne,5,mieruka,11,movie,1,new year,5,obituary,2,opinion,37,opportunity,7,PDCA,11,personal reflections,5,photo essay,1,photo walk,1,photography,15,poster,1,project management,1,proposal,1,published,6,quality control,4,quotes,7,research,1,review,6,sales,2,security,1,segmentation,1,self reflection,1,shared,1,singapore,3,software piracy,2,standard chartered,1,status,1,teaching,1,technology,21,telecoms,8,thai floods,12,thailand,27,The Toyota Way,43,thought leadership,3,threat,1,toyota,9,toyota production system,42,travel,11,vantage point,1,venice,1,Visuals,13,wallchart,1,wikicommons,1,Wikipedia,2,working,1,zarticles,33,
ltr
item
K Bulsuk: Full Speed Ahead: Look to local culture for sales opportunities - an example from Scotch-Brite in Thailand
Look to local culture for sales opportunities - an example from Scotch-Brite in Thailand
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUWk8BomzZ__lg44WRd7go8g0g5lZrE-TMHeNdVKjRsdm9YAPzbOVzu7m6-9Ok-SWAB4BuqVtuIEIPKB8lMuSDQWpe5YLxO6C0UdkbuNsabsQYw9UzJFxvsmeWzWhQ3TY9fFTDW1lzc9CG/s400/scotch-brite-monk-offering-set.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUWk8BomzZ__lg44WRd7go8g0g5lZrE-TMHeNdVKjRsdm9YAPzbOVzu7m6-9Ok-SWAB4BuqVtuIEIPKB8lMuSDQWpe5YLxO6C0UdkbuNsabsQYw9UzJFxvsmeWzWhQ3TY9fFTDW1lzc9CG/s72-c/scotch-brite-monk-offering-set.jpg
K Bulsuk: Full Speed Ahead
https://www.bulsuk.com/2011/08/look-to-local-culture-for-sales.html
https://www.bulsuk.com/
https://www.bulsuk.com/
https://www.bulsuk.com/2011/08/look-to-local-culture-for-sales.html
true
1176442693905561237
UTF-8
All posts loaded No posts found VIEW ALL Read more Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS No posts found Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content