Innovation initiatives often crash and burn. Here's why.
Management may have the right goal in mind, but the greatest misunderstanding is that initiatives such as innovation is just about implementing tools and training sessions. For it to be truly successful, they are looking at cultural change. Culture and tools are a pair package: one cannot live without the other.
|Culture and tools come as a package. You can't |
Other innovative companies share similar themes. Online giant Amazon focuses on hiring those with a ‘builder’ mindset and makes it easy for their people to spin up ‘2 pizza teams’ - small, cross-functional teams to experiment with new ideas, with an explicit understanding that failure is an option. If it then doesn’t work in Amazon land, they then reassess whether it needs to be pivoted, or killed.
You’re either all-in or all-out, and just implementing tools and calling it ‘innovation’ is a recipe for failure, dooming it as a management-fad. Culture is the key nourishment that will sustain innovation. If an organisation is genuine in becoming innovation-driven, it needs to be re-written into a company’s DNA.